Put these 7 simple marketing resolutions into action and WOW your customers! 7 explicit examples show you how to increase your website traffic and how to retain your current clientele.
1. GET RID OF THINGS THAT AREN’T WORKING
The New Year is a great time to brainstorm for new ideas. Check out what your competition is doing and chart your plan. And most important remember to test, test, test.
2. BUILD RELATIONSHIPS
Think about developing a strategic partnership with another business so you can combine marketing efforts and experiment with fresh ideas.
3. COMMUNICATE CONSISTENTLY
This can simply mean responding to an email or blog comment in a timely manner or it can mean taking the time on a regular basis to get on the phone and interact more personally with your customers.
4. REWARD YOUR BEST CUSTOMERS
A key element to building your clientele is to let your customers know they matter. Remember to say thank you when a purchase is made or for choosing your service. If you have customers that frequently use your service or refer you business, consider rewarding them with discount coupons or small freebies. Simple gestures go a long way and can set you apart from your competitors.
5. HELP YOUR AUDIENCE GET INVOLVED
Host webinars with guest speakers who are well known or leaders in their field. Present a webinar or in-house demonstration on a particular product or service that you offer. Consider holding a live Q & A webinar where attendees can ask questions regarding your products and services. This is also a great way to launch a new product or even reintroduce one that’s gone stale.
6. SPOTLIGHT YOUR BUSINESS
Location, Location, Location! The value of getting your company exposed locally can’t be stressed enough. And it’s FREE by merely submitting your business address and phone to the local search engines. Here’s a link to get you started. You can check your business name at (http://getlisted.org) to see if your business is listed locally by any major search engines.
7. TELL THEM WHY THEY WANT IT
What’s in it for me? Typically, that’s first question we all silently asks ourselves. This is why it’s crucial that you give your audience a reason to want what you’re selling. Whatever you’re selling has to benefit the potential customer…right? So make sure you’re crystal clear when it comes down to how it will change their life, revolutionize their business, or transform the way the entire industry will operate. Don’t expect your audience to figure it out. Be very clear. Tell them exactly what it will do.
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